10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure

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The latest Facebook update has changed the rules of the social media game once again.

Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. This is due to Facebook now looking at the business page post’s engagement to determine how many followers get to see the post in their newsfeed.

As a result, this algorithm change is forcing entrepreneurs and business owners to look at creative ways to boost engagement and improve their newsfeed exposure. Have you seen a decrease in your views and reach on your Facebook business page? Are you looking for ways to get people to engage more with your posts?

If so, then it’s time to get more strategic with your posts and always be posting with the intention of garnering likes, shares and most importantly, comments with each post. Here are Ten Strategies to Boost Your Facebook Engagement:

1) Follow Up on a Popular Post Review your Facebook statistics in the Insights area and look for posts that received a high engagement in the past. Make note of that post’s topic and create a new follow up post on the same subject.

2) Power Up with Pictures Posting an image that grabs your follower’s attention works. Always be thinking about how you can tell a visual story with your post. Your phone’s camera makes it easy to snap and post a quick shot.

Always be thinking about how you can share what you are doing visually with your audience and ask leading questions to garner a discussion thread.

3) Timing is Everything Posting a juicy post at a time when no one is online is worthless. Make the most of your posts by viewing your Facebook Insights stats to see when your audience is online. Many users are most active in the evening after work but not always. Your Insights will tell you the real story as to when it’s the best time to post. Your goal is to post when you have the most eyeballs for viewership.

4) Connect Using Facebook Live Video gives fans an incredible feeling of connection with you. Create a consistent schedule and do regular Facebook Live shows.

Shoot weekly tips. Offer live Q&A sessions. Do live “how-to” segments. Or share spontaneous videos of your travels and events you attend.

5) Create Content that Resonates It’s vital you create posts that resonate and appeal to your ideal target market. Do this by paying attention to the questions your audience asks. Follow top influencers to see their insights about your field. Research topics covered in best-selling books in your industry on Amazon. Ask your audience what the biggest questions and challenges are that they have about your subject matter.

A great tool to use is Buzzsumo. Search for keywords that are relevant to your industry and it will show you the most shared content related to that phrase/keyword on social media.

6) Generate Anticipation Give your audience teasers about exciting things you will be posting in the future. Help develop a hunger and curiosity that has them looking forward to your posts. Getting ready to launch your new website, book or program? Build some buzz of anticipation that leads up to the big reveal.

7) Keep the Conversation Going Closely monitor replies on your posts and do what you can to continue the conversation. Offer personal replies that show you listen and respond. Ask questions to deepen the discussion.

8) Be Authentic When you truly open yourself to your audience they feel closer to you. Be vulnerable. Show your warts. Admit to your mistakes. Celebrate with them. Let your tribe feel like an important part of your family in all your experience.

9) Ask for Engagement Questions spark dialogue. Post a question that begs a response from your audience. What do you think about BLANK? What experiences have you had? What is your opinion? What is your favorite BLANK? What are your thoughts on this?

People love sharing their feelings when asked. Find creative ways to ask leading questions that require more than just a “yes” or “no” response but not too deep that will prevent any response at all.

10) Create Viral-Worthy Content If you study memes and shareworthy posts, they all share a common thread: they are either funny, informative, cute, powerful, thought-provoking, or emotional that your audience relates too.

Dare to think outside the box and create your own memes. Look at popular memes and see how you can do your own take on it. You never know when your post will be a winner that goes viral or “breaks the Internet”.

Try these 10 strategies and watch your Facebook page fan engagement soar! What tactics have helped you to increase engagement on Facebook?

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About the Founder of MMS

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Alana and Lily

 

Recently, I have been asked about my background.  So I thought it would be appropriate for my first blog post to be an introduction to who I am. 

My name is Alana Cunningham and I am a Chicago native.  Most early mornings and/or late evenings I can be found coaching for the Helena Lions Swim Team.  During the day,  I am the Communications Director for the Helena Area Chamber of Commerce.  And somehow in the midst of all of that, I am working on a Masters in Communication Management with a focus in Public Relations from the University of Denver, and I have a small digital marketing agency.

My passion for marketing, social media, and graphic design started when I was 11 years old and began creating MySpace designs for members.  When I entered high school I took a number of graphic and website design courses which led me to design and construct websites and flyers for small businesses and for the athletic department at Carroll College.  After graduating from Carroll in 2015 I worked at KTVH/KXLH TV in Helena, Montana as the Online Content Producer.  In this position, I managed multiple social media platforms, prepared and analyzed web and social media analytics, and increased the social media presence by nearly 100%. 

Currently, I am working as the Communications Director at the Helena Area Chamber of Commerce. I also manage and coordinate Helena Leaders Network group (formerly known as the Chamber’s Young Professionals) for the Chamber.  In this position, I represent and promote the Chamber by utilizing various methods to interact and communicate with our membership, Helena businesses, and other important community constituencies including the Helena Chamber’s new Workforce Initiative, Helena WINS, as the lead on the communications committee. 

I also am a graduate of Leadership Helena, a Helena Chamber of Commerce program, which is designed to develop informed, vigorous, skilled and effective business leaders through a program of leadership development, networking, and Chamber and community involvement. 

With all of this on my plate, you’re probably wondering why do I coach swimming?  What people don’t know about me is that I was a competitive swimmer growing up! I was a long-distance and an Individual Medley swimmer until the summer before high-school when I injured my rotator cuff as I was trying to qualify for Junior Olympics. 

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Me! Back in my swim days!

Swimming has been part of my life since I was 5 years old and jumped off the high dive holding the hand of my first swim instructor/coach.  With my love of teaching I could not pass up the opportunity to coach, to pass along what I learned and the life skills that I was taught and experienced as a child!

So it may seem like a lot to balance at once, and it is, but if you truly love what you do then it’s easy to balance it without losing your sanity! 😊

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